With experienced staff, well established partnerships and a proven track record of project delivery excellence, BNS is ideally placed to design and implement IPTV solutions that are efficient to build, easy to maintain and profitable to run. Find out more about the BNS Service Offering.
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Complete Content: strategies, products and solutions across all platforms
The distribution of content has changed more drastically in the last five years than it has in the previous 200. The emergence of the Internet, game consoles, iPods, PDAs, mobile phones and the like as entertainment devices has forever altered how entertainment is distributed and consumed.
For operators to keep up with these developments requires a new set of business models and a thorough understanding of the content business to avoid making costly mistakes.
However, the content industry is a mature and complex industry with an established value chain. Moving within it requires in-depth knowledge of the industry and an understanding of what content owners are looking for when deciding whether to license their content to a new platform.
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Why BNS Content 360?
With a long track record of successful content deals across the Asia Pacific, strategic relationships with top Hollywood studios, major TV channels in Asia, and access to over 100,000 hours of highquality content, BNS is the prime point of contact for all of your content needs in Asia.
With over 20 years experience in the content industry our key staff have helped many telco and other platform operators in Asia to realise their content requirements, from aggregation services to advice on how to set up an internal content department.
BNS is uniquely positioned to deliver a one-stop-shop service that comprises all key areas of the content Business and helps you build a successful service.
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What we Offer
Content expertise and service across all digital platforms: IPTV, Mobile TV, Internet TV, VOD, etc.
Our expertise stretches to all corners of the content business and helps you to answer the three ‘H’s:
- How to differentiate a new service with desirable content?
- How to increase ARPU and accelerate subscriber growth?
- How to source the right content at the right cost?
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Following are some of the areas where Content 360 adds value:
- Content Strategy
- Discover unmet needs for niche content, interactive features, transactional and utility services
- Analysis of take-up rate and revenue potential
- Identify platform/ content genres that would generate maximum interests among targeted segments
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- Content aggregation
- Developing a content roadmap
- Content strategy recommendations
- Help build up understanding of and relationships within the content ecosystem
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- Content sourcing
- Get the desirable content at the latest cost that drives subscription and maximizes return
- Rights negotiation and contract formulation for content licensing Utilise relationships with key content owners to procure content ‘on demand'
- Execution of contract obligations e.g. monthly subscriber audit, settlement of payment
- Handle logistics of content operations from contract, content updating and administration, archiving, workflow design, programming grid to promo production and playout
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- Developing a content service budget
- Devise a time-based channel evolution path based on speed of subscriber uptake, local taste, program mix and resources available to drive long-term competitive value
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- Organizing the internal content department
- Internalize content expertise
- Build up a content departmentStaff training on daily operations, content roles and responsibilities
- Advice on recruitment, training, organization, work flow design and resource planning
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- Programming, Branding, Marketing and Audience Measurement
- designing programming grids
- producing and placing promotionsencoding of all types of content from various sources
- localization and transmission of individual programs
Our Content Portfolio
BNS has a broad portfolio of content available and can source, negotiate and purchase any content on demand, covering:
- Local and foreign broadcast channels
- VOD content (Hollywood/non-Hollywood) Sports
- Lifestyle
- Education
- Entertainment
- Reality
- Documentaries
- News
- Music
- Radio
- Games
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