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| Exploring the Digital Age: Reaching the 21st Century TV Consumer |
Panel discussion featuring BNS's Director of Consulting Alita Wong Friday, 2 December 2005, 11am-12pm
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Digital technology is an inextricable force on the lifestyle of today's consumers. Howdoes today’s digital lifestyle impact TV viewing and consumption? How can broadcasters and content producers leverage digital technology to maintain and increase audience ratings, create new forms of appealing content, and, most importantly, build viable, profitable business models from new options offered by advances in technology?
This interactive session aims to discuss not technology per se but its practical applications in an industry where it’s vital to deliver fresh, up-to-the minute ideas. From instant messaging to wireless communications, panelists will provide insights on what is working in the market and what will be trends of the future.
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