With experienced staff, well established partnerships and a proven track record of project delivery excellence, BNS is ideally placed to design and implement IPTV solutions that are efficient to build, easy to maintain and profitable to run. Find out more about the BNS Service Offering.
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| | | | A sound strategy for a successful service launch |
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In an increasingly competitive market environment that puts pressure on traditional revenue streams, Broadband operators are challenged to find a cure for their declining profits. Market share is eroding, average revenue per user is on a downward spiral and consumers are harder and harder to satisfy in their quest for variety and choice.
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In this type of environment it is not only vital to be at the forefront of service innovation, but to be there early and identify the type of value added service that will not only reverse this trend, but provide a new and profitable revenue source.
These are some of the main reasons why many operator's views have recently shifted to a general understanding that they cannot afford not to engage in IPTV services.
IPTV, the multicast (one-to-many) or the unicast (one-to-one) approach of delivering compressed digital TV signals over an IP network to an IP set-top-box, is an application that is increasingly being adopted by both telecoms and cable TV operators who want to differentiate themselves in their market.
The Asia-Pacific region is a particularly fertile ground for IPTV now and well into the future. The combination of exploding broadband penetration, strong overall economic outlook and increasing affluence will fuel entertainment consumption and demand for choice amongst consumers in the region in the years to come.
But what is the right strategy for a successful service roll out? There is no one-fits-all answer to this question. Every operator is different and every market and regulatory environment bears different challenges and opportunities which have to be carefully analysed. There are essentially three questions operators who want to branch out into IPTV need to ask themselves right at the beginning:
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- Why is IPTV the right service proposition for me?
- What services, business model and platform should I choose?
- How do I implement the technology, source the content and market my product?
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Helping operators to answer the "Why, What and How" questions of IPTV deployment is central to BNS’s Consulting Services offering.
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BNS can help you turn a challenge into an opportunity with market-driven consulting services and action oriented strategic plans. Contact us now to find out how BNS Strategic Consulting can get you on the IPTV track.
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