With experienced staff, well established partnerships and a proven track record of project delivery excellence, BNS is ideally placed to design and implement IPTV solutions that are efficient to build, easy to maintain and profitable to run. Find out more about the BNS Service Offering.
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A turnkey solution for launching a successful IPTV service
IPTV has finally enabled telcos to break into the world of video entertainment, a development that has over the last few years moved traditional communications and entertainment industry boundaries like never before. However, as the models of content creation and distribution change, future-proofing their investment is more important than ever for an IPTV operator. This involves building an extremely flexible platform that will be capable of accommodating all new distribution mechanisms and content creation channels now and into the future. And it also means not merely designing multicast and VOD services, but positioning the IPTV service as the first touchpoint where content enters a consumer's life.
So the first step for an operators should be to define what their IPTV service should look like before going out to find and design the technology components needed.
BNS's offers an end-to-end IPTV solution for telco operators that encompasses Strategic Consulting, Technology Integration and Content Aggregation This as interconnecting components that form the cornerstones behind a successful IPTV service deployment.
Why BNS
BNS is the leading open platform IPTV enabler in Asia. BNS possesses extensive and unique experience in all facets of design, implementation, management and service operation of successful IPTV solutions in the diverse and often challenging Asia-Pacific region.
With BNS, operators can benefit from our unique insights from consumers, vendors and content owners which we gained from years of hands-on experience with delivering successful services across the region.
We have close and longstanding working relationships with globally renowned equipment vendors and security providers which are at the forefront of IPTV technology advancements, such as TandbergTV, Envivio, Highdeal, Verimatrix, Widevine, Cisco, Entone, and many others.
Our Services
Technology Integration
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- Providing a tailor-made, scalable and future-proof solution that ensures compatibility among all hardware and software
- Handling all technical aspects, from architecture design to equipment choice and deployment:
- Headend design,
- Integration (Encoder, Video Server, Storage, Switching)
- Equipment selection
- Costing
- Factory and lab testing
- Systems engineering
- Installation and site testing
- Field trials
Strategic Consulting
- Conducting market and competitive analysis
- In-depth business and market entry strategy
- Identifying opportunities for differentiation
- Creating a compelling and lasting service value proposition
Content 360
- Content aggregation
- Content service budget
- Developing a content roadmap
- Content sourcing
- Analysis of application take-up rate and revenue potential
- Setting up supply relationships with key content owners
- Handling the encoding of all types of content from various sources
- Rights negotiation and contract formulation for content licensing
- Execution of contract obligations e.g. monthly subscriber audit, settlement of payment
- Training of staff on daily operations, content roles and responsibilities
- Day to day support: scheduling content, producing promos, placing promos, file archiving etc.
- Planning your content evolution path, including HDTV content availability
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Service Details
1. Technology Integration
As the name indicates, an IPTV solution should be based as much on IP as possible. BNS' carrier class IPTV solution offers a complete IP Centric IPTV solution, starting with the Live Video Acquisition components.
IP Centric IPTV solutions allow video services to be implemented and managed more robustly and cost effectively and avoids the deployment of conventional broadcast equipment that is high in cost and built on outdated technology.
Following is a brief breakdown of the typical IPTV service components and their functionality.
Typical IPTV Service Components
- Live Video Acquisition
- Content Protection
- Offline Encoding & Video Server
- Middleware & Content Management
- Pricing / Rating, Billing, and Subscriber Management
Live Video Acquisition
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Video Sever
Video servers can provide both on-demand, and multicast based services for Video-On-Demand (VOD), Near Video-On-Demand (NVOD), Network based Personally Video Recording (nPVR), Pay-per-view, Time shifted TV and Multicast.
Architecture of a Video Server Network
Depending on the network architecture of the Service Provider, there are two main types of Video Server architectures that can be considered for IPTV deployment, Centralized, and Distributed.
Centralized Architecture is generally good for a network that:-
- provides relatively small VOD service deployment
- has adequate core and edge bandwidth
- has an efficient Content Delivery Network (CDN)
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Distributed Architecture requires intelligent and sophisticated content distribution technologies to augment effective delivery of multimedia contents over service provider's network.
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IP-STB
More important than the brand of an IP-STB are the chipset, codec, and client software that are actually running the box.
Based on years of close collaboration with a large number of IP-STB vendors, BNS can identify, source, and even customise high performance, reliable, and low cost IP-STBs appropriate for each operator’s individual needs.
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Nautilus Middleware Portal
- highly flexible and field proven development platform that works with virtually all types of IP-STB, and headend equipment
- based on Java / HTML and respective open standards that allow service providers to effectively internalise ongoing IPTV application developments and support
- lowest total cost of ownership based on per-server licence, rather than the conventional subscriber based licensing model
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Real Time Pricing and Rating Platform
- Service agnostic Pricing, Rating, Charging, and Settlement mediation
- Decision Tree-based architecture that allow ultra fast and flexible deployment of multi-service price plan and business rules / models
- Caters for both Prepaid and Postpaid settlement platforms
- Intuitive configuration-based Pricing and Rating engine that requires no explicit software program and enables fastest time to market
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Headend-based CA/DRM Platform
- Simple headend integration
- Compatible with multi-vendor, multiple access technologies, e.g. DSLAM, GEPON, Metro-E etc
- Lowest Total Cost of Ownership
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Network based CA/DRM platform
- Unique identification of IPTV subscribers by physical port of connection on the Edge or Access Network Layer
- Virtually 100% blocking of IPTV signal theft
- Per subscriber QoS policy control of unicast and multicast traffics
- Requires integration with access network layer for network based admission control
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